Mar. 07, 2014
Lexus to Unveil Three New Works by World Renowned Designers as Part of Lexus Design Amazing 2014 Milan
Alongside a showcase of the twelve winning works from the second Lexus Design Award (LDA), Lexus will unveil three new works by renowned designers as part of Lexus Design Amazing at this year’s Milan Design Week*1.
Italian Fabio Novembre, Japanese Nao Tamura and MIT’s*2 Tangible Media Group lead by Professor Hiroshi Ishii have created unique responses to the theme of “Amazing in Motion”. Lexus asked the designers to undertake the challenge of expressing the concept in a way that was completely new to their creative process.
From among the 12 LDA winners being showcased at the event, two will display finished prototypes of their designs prepared in collaboration with influential creative professionals who offered their services as mentors. This year’s mentors are architect/engineer Arthur Huang and American game designer Robin Hunicke.
Since the launch of the LDA in late 2012, Lexus has been supporting great design: from working with established creators to championing new talent.
For further details about the LDA, please visit the official Lexus International website:
http://www.lexus-int.com/design/lda.html
*1: Milan Design Week – also known as Salone Del Mobile – is the world’s largest design exhibition. Furniture makers and fashion brands stage a variety of related events throughout Milan to highlight the appeal and originality of their designs.
*2: Massachusetts Institute of Technology
Italian Fabio Novembre, Japanese Nao Tamura and MIT’s*2 Tangible Media Group lead by Professor Hiroshi Ishii have created unique responses to the theme of “Amazing in Motion”. Lexus asked the designers to undertake the challenge of expressing the concept in a way that was completely new to their creative process.
From among the 12 LDA winners being showcased at the event, two will display finished prototypes of their designs prepared in collaboration with influential creative professionals who offered their services as mentors. This year’s mentors are architect/engineer Arthur Huang and American game designer Robin Hunicke.
Since the launch of the LDA in late 2012, Lexus has been supporting great design: from working with established creators to championing new talent.
For further details about the LDA, please visit the official Lexus International website:
http://www.lexus-int.com/design/lda.html
*1: Milan Design Week – also known as Salone Del Mobile – is the world’s largest design exhibition. Furniture makers and fashion brands stage a variety of related events throughout Milan to highlight the appeal and originality of their designs.
*2: Massachusetts Institute of Technology
Event Overview
| Title | Lexus Design Amazing 2014 Milan |
| Date/Time | April 9th (Wed) – April 13th (Sun) April 9-10: 11:00 – 20:00 April 11-12: 11:00 – 21:00 April 13: 11:00 – 18:00 Press Preview: April 8th (Tue) 13:00 – 17:00 |
| Venue | Circolo Filologico Milanese (Via Clerici, 10, 20121 Milano, Italy ) |
| Amazing in Motion Exhibits |
Fabio Novembre: “We Dance” Nao Tamura: “Interconnection” MIT Media Lab, Tangible Media Group led by Prof. Hiroshi Ishii: “TRANSFORM” |
| Lexus Design Award Exhibits |
Works from the designers and 12 winning works of Lexus Design Award 2014 (prototypes of two works and panel displays for 10 works) |
| Organizer | Lexus International |
Brief overview of the works commissioned for the Amazing in Motion exhibition
Fabio Novembre (Italy)
Title: “We Dance”
Fabio Novembre presents life as a dance. ”Employing technology to express the movement of this dance represents the dawn of life and draws a direct connection to the cosmic motion of planets and galaxies.”
Nao Tamura (Japan)
Title: “Interconnection”
“Interconnection” relies on natural motion as it explores mankind’s interdependent relationship with nature.
Tangible Media Group from MIT Media Lab (U.S.A.)
Title: “TRANSFORM”
“TRANSFORM” represents a fusion between technology and design that aims to inspire viewers with its transformations from still furniture to dynamic machine.
Fabio Novembre (Italy)
Title: “We Dance”
Fabio Novembre presents life as a dance. ”Employing technology to express the movement of this dance represents the dawn of life and draws a direct connection to the cosmic motion of planets and galaxies.”
Nao Tamura (Japan)
Title: “Interconnection”
“Interconnection” relies on natural motion as it explores mankind’s interdependent relationship with nature.
Tangible Media Group from MIT Media Lab (U.S.A.)
Title: “TRANSFORM”
“TRANSFORM” represents a fusion between technology and design that aims to inspire viewers with its transformations from still furniture to dynamic machine.
| Left: | MIT Media Lab, Tangible Media Group led by Prof. Hiroshi Ishii: “TRANSFORM” |
| Center: | Fabio Novembre: “We Dance” |
| Right: | Nao Tamura: “Interconnection” |
Downloads
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- Lexus Design Amazing 2014 Milan Exhibit CG mockup
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