Dec. 20, 2016

Toyota Automobile Museum Completes Update of Permanent Exhibits
at its Main Building

 

Nagakute City, Japan, December 20, 2016―The Toyota Automobile Museum, a Toyota Motor Corporation cultural facility located in Nagakute City, Aichi Prefecture, is currently revamping its permanent exhibits. The refurbishment, which is being implemented in stages, is scheduled to be completed in entirety by the museum's 30th anniversary in 2019. Updates to the third floor of the main building include the addition of 19 vehicles which are being displayed in a permanent exhibit for the first time. The new exhibits will be opened to the public on January 4, 2017.

In response to globalization trends, the museum reviewed its original objective at the time of its establishment in 1989 from current perspectives: presenting the history of the gasoline automobile since its invention. The series of updates is intended to allow visitors to be familiarized with automotive history and culture, and to also convey to more people about the evolution of automobile industries worldwide, including Japan, in a more accessible manner. The automotive industries in various countries have been closely intertwined with one another throughout the course of history.

The first phase of the refurbishment, which opened on the second floor of the main building in January 2016, features exhibits in eight zones that cover the period from the dawn of the automobile age at the end of 19th century till the 1950s.

The current phase of the refurbishment would see the addition of 19 vehicles that will be displayed as permanent exhibits for the first time. The third floor of the main building where it is taking place, had previously displayed only Japanese cars, but the collection has been expanded to include American and European vehicles. Since the post-war era, Japanese, American, and European cars have influenced one another, and have encouraged their mutual development in areas such as enthusiasm in creativity fields, as well as in original technologies and designs. There will be five zones where the scenes from the respective periods in automotive history would be introduced to visitors, of the trials that were overcome and where advancements were made.

As a result of the changes, the permanent exhibit in the main building allows visitors to view the advances from the birth of the automobile at the end of the 19th century to the present all at once.

Additional enhancements will be made to the permanent exhibits in the museum Annex, as well as to museum facilities. The museum remains committed to disseminating information on automotive culture as a "museum that tells stories".

Furthermore, to commemorate the updates to the main building permanent exhibits, a Backyard Storage Exhibit will be held on the second floor of the Annex Building from January 4 till June 25.

Related events include lectures, curator talks, guided tours conducted by curators, and driving demonstrations. Events for discussing cars and culture have also been planned as a new initiative. The first such event, which is themed "books", will provide an opportunity for visitors to exchange ideas and converse with each other while enjoying coffee.

Please refer to the information below for details regarding the abovementioned events, as well as the details of other related events.

  1. Exhibition Revamp
Open
January 4, 2017
Place
Toyota Automobile Museum, Main Building, 3rd Floor
Details
A total of 67 vehicles displayed in the following five zones.
(Exhibit Zones 1 to 8 are located on the second floor of the main building.)
Zone 9
New Starts in America, Europe, and Japan
 
American Cars Increase in Size, European Cars Become Compact, Japanese Cars Search for their Own Way
American vehicles increased in size as consumers sought more powerful and comfortable cars, while compact European cars were successful in the U.S. Japanese cars thrived with the direct introduction of American and European technologies, but some makers took the more tedious path of developing original technology. These developments helped to lay the foundations for changes in the future.
Vehicles on display
Cadillac Eldorado Biarritz (1959), Morris Mini-Minor (1959), Subaru 360 (1959), etc.―total of 20 vehicles
Zone 10
Economic Growth and Accelerating Motorization Trends
 
Passenger Cars Become Popular and are Desired in Japan; Better Cars Sought
With the depiction of American lifestyles as a symbol of prosperity started to spread in Europe and Japan, the 3Cs―a car, color TV, and cooler (air conditioning)―replaced the black-and-white TV, refrigerator, and washing machine as the three must-have appliances in Japan. Cars were finally becoming affordable to the general public.
Vehicles on display
Datsun Sunny (1966), Colorra KE10 (1966), Ford Mustang (1964), etc.―total of 26 vehicles
Zone 11
Era of Trials; Responding to Social Issues
 
The Acceleration of the Introduction of Environmental and Safety Technology
The rapid advancements of motorization resulted in serious social problems including traffic accidents and pollution. In addition, the 1973 oil crisis put a strong damper on the global economy. As makers around the world confronted strict emissions laws that were first adopted in the U.S., Japanese makers cleared the legal standard with their own technology.
Vehicles on display
Honda Civic CVCC (1975), Renault 5 (1979), Volkswagen Golf (1979), etc.―total of 6 vehicles
Zone 12
Birth of New Vehicle Types
 
New Categories Created to Respond to Various Needs
Japanese cars, which overcame the emissions regulations and had enhanced technological capabilities, fulfilled the needs from around the world during the post-oil crisis era, and as a result, exports increased rapidly. As a result of local production in America and Europe and the development of vehicles which have been tailored to local needs, the globalization of Japanese cars took off. Vehicle types such as the minivan and crossover SUV were created to take the place of the sedan.
Vehicles on display
Audi Quattro (1981), Toyota Estima (1993), MCC Smart Coupe (2001), etc.―total of 10 vehicles
Zone 13
Towards a Sustainable Future
 
Diversification of Power Supplies
The advent of hybrid vehicles had further heightened the appeal of cars with not just its double fuel efficiency, and economical benefits, but also due to its environmental performance. The spread of hybrid vehicles also accelerated the development and adoption of electric vehicles and hydrogen fuel vehicles.
Vehicles on display
Toyota Prius (1997), Honda Insight (2004), Mitsubishi i-MiEV (2011), etc.―total of 5 vehicles
19 Vehicles Displayed in Permanent Exhibits for the First Time
Zone Vehicle Name Year Manufactured Country
9 Volkswagen Type 1 1951 Germany
9 Messerschmitt* 1955 Germany
9 BMW Isetta* 1959 Germany
9 Chrysler Valiant* 1960 U.S.
9 Ford Falcon* 1960 U.S.
9 Jaguar Mark 2 1961 U.K.
9 Fiat Nuova 500L 1972 Italy
10 Lotus Elite 1961 U.K.
10 BMW 1500 1963 Germany
11 Chevrolet Corvair* 1960 U.S.
11 Renault 5 1979 France
11 Volkswagen Golf 1979 Germany
12 Audi Quattro 1981 Germany
12 Toyota Hilux Surf* 1987 Japan
12 Lexus LS (LS400)* 1990 Japan
12 Toyota Estima* 1993 Japan
12 Lexus RX (RX300)* 2000 Japan
12 MCC Smart Coupe 2001 Germany
13 Honda Insight 2004 Japan

*Displayed in planned exhibits only.

  1. Exhibition Commemorating the Revamp
    Backyard Storage Exhibit
Duration
January 4 through June 25, 2017
Place
Annex Building, 2nd Floor
Details
Approximately 80 valuable vehicles not displayed in permanent exhibits are stored in the backyard. The exhibition will feature vehicles that cannot be displayed as permanent exhibits. Approximately 10 at a time will be put on display during the exhibition period. For the first rotation, vehicles that will be removed from the permanent exhibit in conjunction with the main building exhibit renovation will be displayed.
Number of vehicles
12
Vehicles
Datsun Model 112 (1956), Suzulight Model SL (1957), Toyopet Corona Model PT20 (1960), Nissan Cedric Model 30 (1960), Hino Contessa Model PC10 (1961), Mazda R360 Coupe Model KRBB (1961), Prince Gloria Super 6 Model 41 (1964), Subaru 1000 (1967), Toyota 1600GT Model RT55 (1967), Nissan Prince Skyline 2000GT-B Model S54 (1967), Toyota Corolla Sprinter Model KE15 (1968), Toyopet Corona Mark II Model RT62 (1968)

Vehicles to be displayed for the second and subsequent rotations will be posted on the museum website.

  1. Related Events
  1. Lectures
Topic
Development of Japan's Automotive Culture
Date and Time
March 12, 2017, 14:00-15:30
Place
Annex Building Main Hall (free entry)
Presenter
Director, Toyota Automobile Museum, Naoaki Nunogaki
  1. Curator Talks
Topic
Revamping of the Main Building
Date and Time
February 12, 2017, 14:00-15:30
Place
Annex Building Main Hall (free entry)
Presenter
Deputy Director, Toyota Automobile Museum, Shinji Hamada
  1. Guided Tours of the Third Floor of the Main Building
Topic
Curators to explain the updated zones on the third floor of the main building
Open
11:30-12:15 (Saturdays, Sundays, and public holidays in January and February, 2017)
  1. Driving demonstrations
Date and Time
March 11 and 18, 2017
  • first session starts at 11:15 and the second session starts at 15:15
Place
P1 Parking area (free entry)
Vehicles
Three vehicles from Europe, America, and Japan (vehicles from the time of the birth of gasoline automobiles, 40 years later, and 80 years later)
  • Benz Patent Motorwagen (Germany, 1886)
  • Ford Model T Coupe (U.S., 1927)
  • Toyota Corolla KE10 (Japan, 1966)
Note
The content of the demonstration is subject to change; scheduled events may need to be canceled in the case of poor weather conditions.
  1. Discussion Events for Adults on Cars and Culture
Details
TINY Talk: Cars × Books × Coffee
Date and Time
February 11, 2017, 14:00-15:00
Place
Annex Building, 1st Floor TINY STUDIO (free entry)
Capacity
15 persons
Participants
Open to participants 18 years and older
Particpating Fee
600 yen
Summary
A discussion lead by Yoshitaka Haba of BACH Ltd., which selects the books in the CAR & BOOKS museum café, and Naoaki Nunogaki, museum director. Coffee selected by Yasuo Shinoda of Cocu Coffee based on the topic will be served.
How to apply
Please send an email with the necessary information (name and phone number) to the following address: xk-museum_event@mail.toyota.co.jp

No further applications will be accepted after the capacity is reached.

  1. Enhancement of the CARS & BOOKS museum cafe
Approximately 20 books were added to the café's collection, the floors were renovated using cedar timber which have been obtained through forest thinning, and other changes were made to create an even more relaxing space to facilitate car related discussions.
  1. New Year's Event
  1. Car Name Karuta (a card matching game)
Date and Time
January 7 through 9, 2017
First Session
11:00-12:00;
Second Session
14:00-15:00
Place
Annex Building, 1st Floor TINY STUDIO (no entry fee)
Participants
Elementary school students
Number of participants
4 persons per team, 4 teams per session. First-come first-served
Fee
Free
Summary
A karuta competition will be held using original cards with the names of vehicles in the museum's collection.
  1. Sugoroku (Japanese backgammon) with Taisho Era vehicles
Date and Time
January 7 through 9, 2017, 12:00-14:00 and 15:00-17:00
Number of participants
Two or more persons per team
Summary
Play sugoroku using a vehicle-themed board, so that visitors can admire the designs as they play.

The venue, participants and fee are the same as event (1) above.

  1. Free museum admission days for elementary school students
Duration
January 4 through 9, 2017
Toyota Automobile Museum
  1. Location
    41-100 Yokomichi, Nagakute-city, Aichi Pref, 480-1118
    Tel0561-63-5151; Fax0561-63-5159
    Websitehttp://www.toyota.co.jp/Museum/english/
  2. Museum Hours
    9:30-17:00 (Last admission 30 minutes before closing)
    Closed on Monday (when a National Holiday falls on a Monday, the museum will be closed on the following day)

    Museum closed from December 12-January 3 for refurbishment

  3. Admission fees
    Adults 1,000 yen; 
    Seniors (aged 65 or over) 500 yen; 
    Junior and Senior High School Students 600 yen; 
    Elementary school students 400 yen; 
    Group discounts available
    Free entry to the 1F, 3F library, and 3F gallery of the Annex Building

Downloads (Images)

  • Zone 9 - Cadillac Eldorado Biarritz (U.S., 1959)
    Zone 9 -
    Cadillac Eldorado Biarritz
    (U.S., 1959)
  • Zone 9 - Morris Mini-Minor (U.K., 1959)
    Zone 9 -
    Morris Mini-Minor
    (U.K., 1959)
  • Zone 9 - Subaru 360 (Japan, 1959)
    Zone 9 -
    Subaru 360
    (Japan, 1959)
  • Zone 10 - BMW 1500 (Germany, 1963)
    Zone 10 -
    BMW 1500
    (Germany, 1963)
  • Zone 11 - Renault 5 (France, 1979)
    Zone 11 -
    Renault 5
    (France, 1979)
  • Zone 12 - Toyota Estima (Japan, 1993)
    Zone 12 -
    Toyota Estima
    (Japan, 1993)
  • Zone 13 - Toyota Prius (Japan, 1997)
    Zone 13 -
    Toyota Prius
    (Japan, 1997)