Lexus Showcases Amazing Design at Milan Design Week | Toyota Motor Corporation Official Global Website

At this year’s Milan Design Week, Lexus is hosting “Lexus Design Amazing”, an exhibition featuring three new works created by world-renowned designers and a display of winning works from the second Lexus Design Award (LDA). The exhibition presents the Lexus vision of design―design that moves the spirit, inspires, and surpasses convention―and is being held in central Milan’s Circolo Filologico Milanese from April 9 through April 13.

The first floor gallery features three works on the theme of “Amazing in Motion” by three international designers: Italian designer Fabio Novembre, Japanese designer Nao Tamura, and the U.S. design team Tangible Media Group from MIT Media Lab (led by Professor Hiroshi Ishii). Each work was created especially for the exhibition, and aims to deliver an amazing experience that will challenge visitors to imagine the future possibilities of design.

Amazing in Motion Exhibit

Fabio Novembre (Italy): “We Dance” represents the dawn of life and draws a direct connection to the cosmic motion of planets and galaxies.

Nao Tamura (Japan): “Interconnection” relies on natural motion as it explores mankind’s interdependent relationship with nature.

Tangible Media Group from MIT Media Lab led by Prof. Hiroshi Ishii (U.S.A.): “TRANSFORM” represents the fusion between technology and design that aims to inspire viewers with its transformations from still furniture to dynamic machine.

The LDA exhibit, housed in the second floor gallery, showcases the twelve winning works from the second LDA, as selected by a panel of six judges. This year’s theme of “Curiosity” challenged entrants to approach their works in as creative and innovative a manner as possible. In total, 1,157 submissions were received from 72 countries/regions. The exhibit features two finished prototypes (created under the mentorship of architect Arthur Huang and game designer Robin Hunicke) alongside panel displays of the ten other winning works.

The Second Lexus Design Award Exhibit

Iris: Sebastian Scherer; Germany; (mentored by Robin Hunicke); *prototypes

Macian: James Fox; UK; (mentored by Arthur Huang); *prototypes

Crane: Group : Magenta(Ronen Bavly, Ornit Arnon); Israel

DICECOVER: Mansour Ourasanah; USA

E-Wheel: Phuoc Nguyen; Vietnam

Flynote: Group : alDith(Aldo De Carlo, Judith Ccasa Caceres*); Italy(*Peru)

Game of Space: Group : IAO-architecture(Nan Lei, Xinyi Wang); China

JoyCarpet: Meng-Ling Yang; Taiwan

Ooho!: Group : Skipping Rocks Lab(Rodrigo García González, Pierre Paslier*, Guillaume Couche*; Spain(*France)

PAUSE: Group : Stuti & Rajeev(Stuti Mazumdar, Rajeev Dave); India

PIXIMOT: Group : MAMIKIM & Co.(Mami Kim, Joe Hardy); UK

Sky Lighthouse.: Yoshiki Matsuyama; Japan

Each winner will be presented with a trophy designed by Akihisa Hirata, the designer responsible for the “Amazing Flow” exhibition at last year’s Lexus Design Amazing held in Milan. Lexus commissioned the trophies to encourage this year’s winners to create bright futures for themselves.

From trophy designer Akihisa Hirata:
The trophy designed for the Lexus Design Award 2014 combines laser cut pieces of acrylic shaped like Lexus cars to create a complex tangle that somewhat resembles a coral reef.
Meanwhile, when viewed from the design perspective of “flow”, we are reminded that cars, people, wind, water and living things are interconnected. The trophy gives expression to the notion that cars are one element taking part in the great flow of nature.

The Lexus Design Award is an international competition that has been targeting up-and-coming innovators from around the world since it first launched in 2012. It is an opportunity for designers to create works that will be displayed at Milan Design Week, the foremost international event for the world’s design industry. Through the LDA, Lexus hopes to nurture and support up-and-coming creators. Under its Amazing in Motion brand concept, Lexus has been supporting artists through the Lexus Design Award, Lexus Short Films and now Lexus Design Amazing 2014 Milan.

Lexus Design Amazing Event Overview

Date	April 9 through April 13 (press preview on April 8)
Venue	Circolo Filologico Milanese, Via Clerici, 10, 20121 Milan, Italy
Organizer	Lexus International

For further details about the LEXUS DESIGN AMAZING 2014 MILAN, please visit the official Lexus International website:
http://www.lexus-int.com/

More details about the LDA can be found at http://www.lexus-int.com/design/lda.html