Jun. 10, 2014

Free your Imagination with Toyota at Tokyo Toy Show

 

Tokyo, Japan, June 10, 2014―Toyota will exhibit a booth dedicated exclusively to the "Camatte"1, a customizable, sporty, family-oriented concept, at the International Tokyo Toy Show 20142.

Camatte: Toyota's fun and customizable car for kids

The Camatte concept, which was originally shown at the 2012 International Tokyo Toy Show, conveys the appeal of cars to current and future drivers alike by enabling parents and children to share the joy of driving and customizing.

Toyota's booth, called the Camatte Lab, is divided into two zones: a Tech Lab that lets visitors get an up-close look at the inner workings of the car, and a hands-on Design Lab that allows visitors to easily customize a Camatte.

Booth overview:
Tech Lab
A "Camatte57s"3 will be displayed without its body panels, to allow viewing of the steering gear and differential gear box. Visitors can easily see the internal parts moving when the steering wheel and accelerator are operated, making it easy to understand how these parts work.

Design Lab
A “Camatte57s Sport”3 will be displayed with LEDs on the hood. Visitors can customize the vehicle by displaying their own digital drawings on the LEDs.
Tech Lab display vehicle

Tech Lab display vehicle

Design Lab display vehicle

Design Lab display vehicle

Promo video for the Camatte

Camatte Tech and Design Lab at the 2014 Tokyo Toy Show

1The name Camatte is based on the Japanese word for caring and is meant to signify "caring for others" and "caring for cars".
2Running from June 12 to 15 at Tokyo Big Sight in Koto Ward, Tokyo; buyer's days: June 12-13; public days: June 14-15
3The Camatte57s and Camatte57s Sport concepts were first displayed at the Tokyo Toy Show 2013.


Downloads (Videos)

  • Camatte: Toyota's fun and customizable car for kids
  • Promo video for the Camatte
  • Camatte Tech and Design Lab at the 2014 Tokyo Toy Show

Downloads (Images)

  • Toyota's booth at the International Tokyo Toy Show
  • Camatte with panels removed (front view)
  • Camatte with panels removed (rear view)
  • Digitally customized Camatte (heart design)
  • Digitally customized Camatte (lion design)
  • Digitally customized Camatte (flowery design)