Nov. 06, 2014
Toyota do Brasil Expands its Horizons with Etios Exports to Paraguay, Uruguay
São Paulo, Brazil.
2014 has been a busy year at Toyota do Brasil (TDB). On the sales front, the new, radically redesigned Corolla was launched in March and sales have been strong. Production, too, has been on the rise, with a year-on-year increase of over 14% in the first nine months of the year. And the company's charitable foundation just received a sustainability award from the Society of Automotive Engineers.
And on October 31, with the São Paulo International Motor Show in full swing, TDB celebrated its next big step forward: the start of Etios exports to neighboring Paraguay and Uruguay. The commemorative event (pictured below) was attended by around 150 people, representing TDB, distributors from Paraguay and Uruguay, and local government representatives. Steve St. Angelo, chairman of TDB and managing officer of Toyota, delivered a speech emphasizing the need to strengthen TDB as an export base, and thanked the company's stakeholders for their hard work and contributions over the years.
TDB exemplifies Toyota's policy of producing where there is demand: its foundation date of January 1958 gives it the enviable title of being Toyota's first production site outside Japan. Production of the Land Cruiser began in May 1959, and by 1968 local production (by weight) had increased from 60 percent to 100 percent.
While annual production at TDB narrowly exceeded 1,500 vehicles in 1963, it has now reached 140,000 units (2013). Much of this dramatic increase is due to production of the Etios at company's new 3.7 million m2 Sorocaba Plant, which went online in September 2012 with initial production capacity of 70,000 units. Besides Paraguay and Uruguay, TDB currently exports to the Etios to Argentina.
Click here to learn more about TDB's role in the growth of Toyota as an international manufacturer.
For more information about the cars Toyota is displaying at the São Paulo International Motor Show, click here.
2014 has been a busy year at Toyota do Brasil (TDB). On the sales front, the new, radically redesigned Corolla was launched in March and sales have been strong. Production, too, has been on the rise, with a year-on-year increase of over 14% in the first nine months of the year. And the company's charitable foundation just received a sustainability award from the Society of Automotive Engineers.
And on October 31, with the São Paulo International Motor Show in full swing, TDB celebrated its next big step forward: the start of Etios exports to neighboring Paraguay and Uruguay. The commemorative event (pictured below) was attended by around 150 people, representing TDB, distributors from Paraguay and Uruguay, and local government representatives. Steve St. Angelo, chairman of TDB and managing officer of Toyota, delivered a speech emphasizing the need to strengthen TDB as an export base, and thanked the company's stakeholders for their hard work and contributions over the years.
TDB exemplifies Toyota's policy of producing where there is demand: its foundation date of January 1958 gives it the enviable title of being Toyota's first production site outside Japan. Production of the Land Cruiser began in May 1959, and by 1968 local production (by weight) had increased from 60 percent to 100 percent.
While annual production at TDB narrowly exceeded 1,500 vehicles in 1963, it has now reached 140,000 units (2013). Much of this dramatic increase is due to production of the Etios at company's new 3.7 million m2 Sorocaba Plant, which went online in September 2012 with initial production capacity of 70,000 units. Besides Paraguay and Uruguay, TDB currently exports to the Etios to Argentina.
Click here to learn more about TDB's role in the growth of Toyota as an international manufacturer.
For more information about the cars Toyota is displaying at the São Paulo International Motor Show, click here.
