Toyota Prepares 2015 Spring Traffic Safety Campaign

Toyota City, Japan, March 20, 2015―Toyota Motor Corporation (TMC) will conduct its annual spring traffic safety campaign from April 1 to May 31 to coincide with the Japanese national spring campaign running from May 11 to 20.

The Toyota campaign focuses on educating preschoolers about the dangers of running out into the street and traffic safety during low-light conditions. This year, Toyota will donate approximately 2.54 million traffic safety picture books to children beginning kindergarten or nursery school, as well as approximately 46,000 traffic safety storytelling card sets to kindergartens, nursery schools, libraries and children's facilities throughout the country.

In addition, Toyota will distribute around 950,000 low-light traffic safety awareness flyers to visitors to dealers and other outlets. The materials will also be available online in Japanese at http://www.toyota.co.jp/ehon/ for home use. Toyota will also be giving away 20 child seats through the site.

A total of 416 companies, comprising vehicle dealers, logistics systems companies, forklift dealers, parts distributors and rental/lease dealers, will participate in Toyota's 2014 campaign.

Concerning the campaign, President Akio Toyoda said: "Traffic safety is a critical issue that we must continually address as a member of the automotive industry. To achieve our ultimate goal of eliminating traffic casualties, proper traffic safety education for drivers and pedestrians is just as important as the safety features on our vehicles. We will continue to work with the general public to realize a safe and secure traffic environment for our society."

This year marks the 47th year that Toyota has run the campaign, which began in 1969. To date, Toyota has donated approximately 136.23 million picture books and 1.52 million traffic safety storytelling card sets in Japan.