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Imagine living in a country witnessing high casualty rates on a daily basis; a country ranked as one of the deadliest in the world in terms of motoring accidents. Vice Chairman and Director of Toyota Kirloskar Motor (TKM), Shekar Viswanathan, says that this has been the reality for citizens of India. He explains, "The country witnesses around 1.4 lakh [104,000] road accident related deaths every year," thus, "claiming an average of more than 16 lives every hour." The startlingly high levels of risk provided the impetus for TKM to organize the Safety Seminar in Guwahati. Ensuring road safety requires concerted, societal effort. This is why Toyota is approaching education on safer road-use by engaging road-users from all walks of life and age groups, through an assortment of hands-on activities which are both fun and informative.