Lexus to Light Up Milan Design Week with 12th Edition of the Celebrated Lexus Design EventDesign inspired by innovative future Lexus lighting technology anticipates a brighter tomorrow

TOKYO, Japan 21 February 2019―Today Lexus announced its participation in the world's pinnacle design event―Milan Design Week^*―for the 12th time. For more than a decade, the Lexus Design Event has provided visitors with an amazing experience in collaboration with some of the world's most celebrated designers who are inspired by Lexus design philosophy.

For this year's event, titled "LEADING WITH LIGHT", Lexus has partnered with the globally renowned design firm Rhizomatiks, known for their rich experience in the field of design, art, entertainment and their imaginative use of technology to captivate audiences. Rhizomatiks has previously collaborated with Lexus in 2014 for the art and technology exhibition, Media Ambition Tokyo.

Inspired by Lexus' future technology, Rhizomatiks has designed an immersive display that combines playful and dynamic lighting with advanced robotics. Visitors will experience how the innovative use of light can affect human emotions.

Additionally, visitors will have the opportunity to view the works from the 6 Finalists of the 2019 Lexus Design Award―now in its 7th year. The award celebrates up and coming creative talent from around the world and on the Press Day of April 8th, the Grand Prix winner will be chosen by a jury of world-renowned design leaders in front of the world's media.

EXHIBIT OVERVIEW

COLLABORATION DESIGNER PROFILE

RHIZOMATIKS

Established in 2006. A collective of creators and producers with rich personality and various backgrounds in areas such as media art and engineering. Rhizomatiks has previously handled numerous creative projects combining technical knowledge with high ability of expression. Collaborating with various notable artists such as Björk, Rhizomatiks has created performances in numerous festivals such as Sónar Festival, MUTEK, and other festivals domestically and internationally.
https://rhizomatiks.com/

For more information, visit

www.lexusdesignevent.com

Official hashtags

#LexusDesignEvent; #LexusDesignAward;